A DIFFERENT DIRECTION
P.O. Box 427
Belle Plaine, Kan. 67013
620-488-3530
www.ADifferentDirection.com
News Release
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
Jeni Burrows
Director of Media Relations
316-655-6502
Christian Retailer Helps Nonprofit Organization’s Vitamin Fund
BELLE PLAINE, Kan. – While consumers begin shopping for the holidays,
A Different Direction is partnering with International Health Care Foundation (IHCF) African Christian Hospitals to give customers the opportunity to serve both their loved ones and those in need. With every purchase from its website, A Different Direction will donate a portion of its profits to this organization that facilitates seven medical mission points throughout Nigeria, Ghana and Tanzania.
“In this time of year, we wanted to provide a way to really show the meaning of Christmas – thankfulness for the gift of Jesus – by passing it forward to others,” said Debby Burrows, co-owner of A Different Direction. “IHCF African Christian Hospitals will allow our business and customers to go beyond the commercialism of the holidays.”
The proceeds will help the fund that supplies proper vitamins to children and adults, along with prenatal vitamins to pregnant women. The World Health Organization reported in 2005, 32 percent of children in developing countries suffered stunted growth caused by malnutrition and illness. The vitamins from IHCF African Christian Hospitals help combat these types of problems.
“So many illnesses can be prevented by good nutrition and the proper vitamins,” said Tom Carr, Executive Director of IHCF African Christian Hospitals. “Additionally, some vitamins are the cure for specific illnesses relating to deficiencies, and the prenatal vitamins help assure the delivery of a healthy infant from a mother that could likely be undernourished herself.”
In addition to running five clinics and two hospitals, IHCF African Christian Hospitals has also started a scholarship fund to help young African Christians work their way through medical education programs. So far, the organization has sponsored over 100 students who are now doctors, nurses, pharmacists and lab technicians in Africa.
Any purchase from www.ADifferentDirection.com starting Nov. 14, through March 2012, will automatically donate a portion to IHCF African Christian Hospitals. Customers will also have an option during checkout to donate an additional amount.
“IHCF African Christian Hospitals has been around for quite a while, which indicates stability,” Burrows said. “Collaboration with them enables the donations to aid a wide area of those least fortunate in the world, plus the emphasis is healing to facilitate sharing Christ.” In April, the non-profit and owners will determine whether to continue the project.
A Different Direction is a family-owned and family-run business that sells Christian apparel, t-shirts, jewelry, books, music and other Christian gifts. It was established in 1994 and continues to spread the message of Christ through its production. The owners, Ed and Debby Burrows, are graduates of Oklahoma Christian and spent their prior years in full time ministry.
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